Necessity is indeed the mother of invention for Jolas De Veas, who needed to cut his own hair in his college days as he didn't have the money to go to a barbershop. Now one of the most popular barbers on Guam, he discloses the path he has taken for him to get to where he is now.
IMAGES BY KEVIN QUIJANO
Who cut your hair when you were growing up, and was style important to you then? What kind of haircuts did you sport?
Growing up I got my haircuts by my grandpa at Baejado's Barbershop. It was very raw and traditional. Style wasn't important at the time. But a clean fade, razor lineup, and the conversations we had was what made the haircut an experience I'll remember. I usually sported the Caesar cut/undercut.
So how did you get started in the industry?
I actually didn't know that I wanted to be a barber at first. I went to GCC and graduated in 2010 with a degree in criminal justice and went to the police academy. We were supposed to have haircuts every week. As a college student, I didn't have the money to get a cut all the time, so I bought myself my first pair of Andis clippers from K Mart and started cutting my own hair. I ended up liking the results and took it upon myself to watch hair-cutting tutorials on YouTube. I remember watching a barbershop video from Fresh Cutz and Daly City and thinking we should have something like that on Guam.
Those videos made me want to practice, but I had to have live models. So I started cutting my cousin's hair in my garage and started to post pictures on Instagram. The rest is history.
My parents saw that I was passionate about barbering and suggested that I enroll myself where I can get a professional license, so I enrolled at Mariacy Beauty Academy.
Tell us about your new shop, KreemXButterGuam, and why people should check it out.
My partners, Paul Sarmiento and Alan Perez, and I wanted to separate ourselves from typical in-and-out barbershops. We don't only want to focus on haircuts, but we wanted the quality of our service and the ambiance of the barbershop to be just as important. We enjoy what we do and we want our clients (old and new) to be part of the craft.
Men's grooming has had plenty of attention in the last couple years. Beards have come and gone, fades are back. What do you think are the next trends in grooming?
I think the next trends in grooming are the classics, like pompadours, comb overs, and mullets. Add a modern style fade and it all comes together.
What are the trends you wouldn't want to see making a comeback?
I love all the different hairstyles especially from all over the world. It's hard to answer this question 'cause I'd love to see old trends make a comeback.
Finally, did you ever expect to be where you are at now, and why?
No, I didn't expect to be where I am right now. I never would've though that I'd be opening my own barbershop, let alone be a barber. I have to give a shout out to Jer-V's Barbershop, The Butterhouse, and Royalty Barbershop because that's how my drive started. I worked hard to get here and I'm still striving to be better.
Also, if it weren't for the support of my family, close friends, and my clients from the start, I don't think I would've gotten this far. They are the ones who pushed my and believed the most in me. But I'm far from finished.
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About the Author
Guam born and raised, this reporter has an affinity for island life, people and culture. Got a story idea? Email her at firstname.lastname@example.org.Follow on Twitter More Content by Lacee A.C. Martinez