The LOVECLUB has only launched a couple of months ago in October and is already gaining a reputation as one of the local streetwear / lifestyle brands you definitely shouldn't sleep on.
Brainchild of Loverboy, Coen Clemente, LOVECLUB is a brand that stands for an all-inclusive type of love - creating an unconventional space for people of all genders, sexuality, and all walks of life to coexist together.
LOVECLUB has already had so many memorable, internet-breaking releases in such a short period of time. Before the official debut collection, Clemente released a promo tee, which already struck curiosity into the minds of the youth and built in so much hype in the brand's early stages.
Cammy Nicole and Paul Kim in the LOVECLUB Promo Tee shot by Keanno Fausto
Their debut was held at a pop-up shop in Tamuning at the Long Live Clothing Company's flagship. The collection consisted of the Photo Tee in black and white colorways, the Rainbow Tee in a washed out white colorway, giving it a cream finish, as well as everyone's favorite, the Sweet Deadly Hoodies in black, olive, and baby blue. Accompanying the apparel were really dope accessories, including LOVECLUB keychains in black and olive, Pleasure name necklaces in silver, gold, and rose gold, as well as checkered tote bags. The night was huge for both Coen and the brand. The turnout was insane! People of all ages came through and copped some gear and officially became members of the fastest growing club on Guam. It was on that day (October 1, 2017) that LOVECLUB solidified its name in Guam's street culture.
Paul Kim in the black Photo Tee styled in a clear poncho
Cammy Nicole in the Rainbow Tee styled in a clear poncho
Cammy Nicole styled in the black Sweet Deadly Hoodie
Later that month, LOVECLUB released the October Tee, which was on pre-order for only $6.69! The tee was offered in Spooky Black and Trump Orange. Guam went crazy for these affordable, stylish tees. Over 100 preorders were made the night of its release.
The October Tee in Trump Orange
In November, LOVECLUB released the exclusive Cross My Mind Hoodie in royal blue, which sold out shortly after its online release.
Coen Clemente in the Cross My Mind Hoodie
Leading up to the release of their Holiday collection, they decided to do another flash sale of two t-shirts, entitled Lovers Never Die, in royal blue and grey for only $12. Hopefully by now you're starting to realize why the youth messes heavy with LOVECLUB. To top it off, they also restocked on their popular Sweet Deadly Hoodies, only now they released a new maroon version.
Lovers Never Die Tee in grey and royal blue
The Holiday collection is finally here, and it definitely does not disappoint. The collection includes the Until Death Do Us Part Tee in both black and yellow with a fully embroidered front graphic as well as the Have A Happy Everything Hoodie in baby blue finished with a embroidered and silk-screened graphics. The stunning lookbook for this collection was shot and styled by Clemente himself in his own bedroom, modeled by his girlfriend, Zane Matias. To accompany the Holiday release are two coffee mugs with different LOVECLUB accented graphics, which will be available exclusively at Håfa Coffee in Tumon. Check them out and join the club today!
Zane Matias in the yellow Until Death Do Us Part Tee
Zane Matias in the black Until Death Do Us Part Tee
Zane Matias in the baby blue Have A Happy Everything Hoodie
Join the club today!
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A little bit of everything and a whole lot of nothing.More Content by Ryan Jesus